Zoe Lem has spent the last 15 years working as a stylist, building a reputation across the world for her expertise in fashion, style and 'shape dressing'. Zoe's passion for making people look great has seen her work with celebrities including Myleene Klass and Robbie Williams, TV shows such as The Wright Stuff and GMTV, brands as big as L'Oreal and Disney and magazines from Elle and Glamour to FHM and Q magazine. Pioneering the concept of dressing to suit your shape, Zoe was controversially revealed by The Daily Mail in 2006 as the brains behind Trinny and Susannah's ground breaking show 'what not to wear'. As previous owner of Vintage store to the stars MySugarland, Zoe has extensive knowledge of fashion through the ages and a vast archive of items that she collects. It is this passion that has seen her now move into bridal design as Zoe Lem ' Vintage Shape Mistress and to launch Zoe Lem's Vintage Wedding Fair.